From here we need
to find or validate our contrarian niche. The way we do that is good old
fashion Google searches. Start searching everything related to the niche your
going after. But, not in a un-focused fashion. You want to use search queries.
For example:
How to get_ ?
How do I_ ?
All we're doing Is guessing the first part of the question
and we're letting google fill in the rest.
Simply type your query in parenthesis with a asterisk. Like so:
“How to get *”
You'll get pages of
results that resemble this..The asterisk is the “blank” that gets filled
in, Here's a few “blanks” that are interesting
– How to
get Rich
– How to
get Pregnant
Not feeling those, a little comb through of pages 2 – 4 produced...
– How to
get Ripped
– How to
get Published
– How to
get Married
– How to
get women into bed
– How to
get promoted
The best thing about this is this method never gets old, you
do the exact same search next month and most times the results are completely
different.
But, don't stop there. The more queries you do the better.
Let me give you a few to get you going.
How to How to
get_ How to
lose
How to become
How to reduce
How to improve
How to remove
How to cure
How to stop
How to master
How to make
How to get rid of_
How to learn
From here you want to stop and ask yourself why someone
would be searching google for a potential solution.
This is pivotal.
Here are some key questions you need to answer when developing your contrarian
message that'll get that “Amen!” out of your target customer.
1) Is there an audience out there proactively seeking
solutions, and are they already spending money to satisfy this desire, want, or
need?
2) What is this person feeling? Are they experiencing pain,
urgency, or irrational passion?(Basically, do they have a powerful emotion
driving them to seek out a solution?)
3) From the prospect's perspective, do they have few or
little perceived options?
4) Is there potential for a long term relationship with this
audience? (Meaning are there back-end opportunities or other related solutions
that would work nicely with this niche?)
Point 4 is paramount! The goal is to build a business not
collect a quick one-off commission. We
want to build long term relationships and make money from the same person
numerous times.
For example –
someone is searching for a “stop snoring” solution, which would most likely
check off with the first three questions above. But, it'd crash and burn with
the fourth one.
Reason being once you help them stop snoring that customer
is gone! You can't sell more “stop snoring” products, the problem are solved.
And, it would be hard to branch off into other markets because they weren't paying
attention to you long enough to build a strong enough rapport foryou to find
other problems and offer other solutions.
It's a losing position to be in. This leads to the dreaded “Cash-Traffic
Matrimony” your cash becomes married to how much traffic you can drive and that
is not going to produce impressive profit margins. And, it makes your money
unstable because if day or tomorrow the traffic slows... so does your income.
Which leads too...As opposed to going into a niche like
internet marketing where there are endless backend opportunities. You can buy
an SEO course. Dude...you can buy courses just on penguin, panda, backlinks,
content creation, etc. That's just in SEO!
You can buy a course on paid traffic which follows the same
pattern PPC, PPV, Bing, Facebook, etc.You can buy stuff on copywriting, sales
graphics, conversions, email writing, etc.
Author Bio
Charles West is a professional content writer
and blogger since last 2 years. I have writing expertise in technology and
certification topics specially. I love to share that recently I passed my 642-883 exam from SAS institute and 642-874 exam from VMware. Thanks for reading
